Redesigning Glow Recipe's Packaging
The project's goal was to redesign the Glow Recipe packaging to ensure that it is more sustainable and can be reused. Designed towards a demographic capable of repurposing the package. The newly designed packaging has a two-package concept, allowing you to recycle the small board that stores the product while using the original package to hold objects or whatever the audience desires to put within.
Creating and Designing Sustainable Packaging
To construct a sustainable package, I built a package that incorporates an original style while maintaining a clean, trendy appearance for 2024. The colour palette was inspired by the product's ingredients; the goal was to highlight the product's organic and natural components through packaging and branding. After revamping the packaging, we supplied sketches and concepts for customer approval, followed by illustrations and prototypes that incorporate the redesigned brand into the overall design.
The Process of Creating Glow Recipe’s Package Design
This is where I can showcase the process of how I create my designs and my ideas for the project. Displaying sketches, mood boards, and the final design/mock up.
Sketches
The sketches that I did for the package redesign.
Mood Board
This is the mood board I created to showcase the colours and inspirations.
Poster
Here is a draft of the final poster after the mockups and prototypes.
Glow Recipe Poster Mockup
The final design created a clean, modern, and ecological package that may be reused for the intended applications. The revamp and the prospect of reusing the package for additional uses was the main goal. Following the launch, the idea was for it be unique and original. Also, provide a picture of the design on a poster to spread the word and attract customers interested in sustainability and recyclable packaging.