Designing Ottawa Themed Beer Cans
The goal was to design visually appealing and themed packaging for two beer concepts: Bloom & Bark Ale and Dam Good Lager. Each design captures the essence of its source of inspiration, while also appealing to craft beer consumers who value artistic and meaningful packaging.
Designing Unique and Themed Beer Can Packaging
The designs were developed with a focus on storytelling and aesthetics. For Bloom & Bark Ale, the packaging reflects the natural beauty of tulips and the charm of a dachshund theme, celebrating Ottawa's Tulip Festival in a playful yet elegant manner. Dam Good Lager combines a witty name with a sleek, modern design to emphasize the beer’s smooth, high-quality character and to embrace Ottawa's famous pastry flavours. The creative process began with brainstorming themes and sketching concepts, followed by iterations based on feedback. Custom illustrations, typography, and colour palettes were carefully chosen to create a cohesive visual identity for each beer.
The Process of Creating Bloom & Bark and Dam Good Lager
The final design was created to display Canada's most iconic flavours and illustrations. Showcasing the most iconic and well known animals/pets in Ottawa!
Sketches
The beer can designs celebrate Ottawa’s culture and iconic elements. Bloom & Bark Ale draws inspiration from the Tulip Festival, blending floral motifs with dachshund charm. Dam Good Lager playfully features a beaver enjoying a beavertail pastry, a cheeky twist to Canada’s beloved treat.
Process
Each design was tailored to reflect Ottawa’s events and character, using bold illustrations, creative typography, and vibrant colours. The process included sketching, refining concepts, and ensuring every element captured the city’s identity and charm.
Final
The goal for the designs was to make sure it was bright, colourful, as well as full of personality. By combining creativity and refinement, the packaging was to appeal to customers who love fun illustrations and high-quality local beers with fun and refreshing flavours.
Striking, Festival-Themed Packaging with Personality
The final designs are vibrant and memorable, showcasing the unique themes of each beer while ensuring shelf appeal. The packaging highlights both the playful and refined aspects of the brand, resonating with customers who value distinctive design and quality craftsmanship.
Finished Artwork
